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NewsCommunityInaugural Charity Golf Tournament happening in Milpitas on May 22

Inaugural Charity Golf Tournament happening in Milpitas on May 22

On Monday, May 22, the inaugural Joseph Bettencourt Charity Golf Tournament will be happening at the Bay View Golf Club. 

The Joseph Bettencourt Foundation was founded by Sonia Medina-Ashby and Joe Bettencourt, in honor of their son Joseph, who passed away in a skateboarding accident in 2018. 

“He had played every sport – football, basketball, baseball, hockey, skateboarding…” said Medina-Ashby in an interview with The Beat. “Ever since my son passed, I wanted to do something meaningful in his name.” 

The foundation, which officially launched last year, foots the bill for sports fees, uniforms, safety gear, and equipment for families who need a little support. The charity golf tournament is the first big fundraiser that the organization will be hosting since its inception.

At the event, there will be 18 holes, which are sponsored by small businesses. There will also be an auction and entertainment, along with both lunch and dinner. Throughout the day, various contests and festivities will take place on the course. 

“The biggest goal is to promote what Joseph Bettencourt Foundation stands for,” said Juliette Gomez, the Vice President of the foundation. “To get the word out that there is a foundation here in Milpitas, and for families who need that support, it’s available.” 

When her son was just a young child, Medina-Ashby was a single mom living in Sunnyvale. 

“He wanted to do all these sports,” said Medina-Ashby. “So he needed cleats, gloves, and all these other things. And I thought to myself: I can’t do this, I’m barely making rent…”  

Medina-Ashby recalls having to rely upon scholarship funds from the City to be able to make things work, so that her son could devote himself to the sports he loved. 

“That always stuck in my head,” said Medina-Ashby. “I told myself that when I can give back, I’m going to give back.”  

Along with running the foundation, Medina-Ashby has also built a successful real estate business and is fortunate that she is now in a position to provide families with support. She hopes that this upcoming fundraiser will bring in the funding needed to multiply their efforts to make youth sports more of a reality for all children in the community. 

To learn more about the golf tournament and foundation, go here.


Rhoda Shapiro
Rhoda Shapiro
Rhoda Shapiro is the winner of a 2022 Golden Quill Award for her Education journalism. She works as a journalist and media consultant in the Bay Area. She has written for both the Tri-City Voice and the Mercury News, and is the founder of Chi Media Company, which works mostly with nonprofit organizations and educational entities to elevate their marketing and communication platforms. Rhoda is also the author of “Fierce Woman: Wake up your Badass Self” and “Magic Within: Womb-Centered Wisdom to Realize the Power of Your Sacred Feminine Self.” Her YouTube channel features practices in yoga, meditation, and women’s empowerment. Rhoda is The Milpitas Beat’s Founder and Editor-in-Chief.


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