Today on The Bay Area Beat, we delve into the San Jose Live Music Scene with Riley McShane of San Jose COME UP, a DIY music collective that organizes showcases of Bay Area musicians. Their mission is to bring new life to the growing San Jose music scene by creating unique community experiences around live music. The Come Up is run by local creatives for local creatives.

San Jose COME UP is producing their first festival titled SXSB (South By South Bay) Aug 3rd and 4th in downtown San Jose, celebrating live music and local film submissions, while raising eyebrows in the region. 

What started as an idea by three friends to put on just one show snowballed into the collaboration now known as San Jose COME UP. With the help of a $ 1000 creative award by Pitch Please?!, an event sponsored by Exhibition District at Local Color in Downtown San Jose, Riley, along with his partners Isaiah Wilson and Leo Macaya, had the juice to push bigger shows and create a more solidified platform.

Since its debut in February 2018, COME UP has grown into a major force in San Jose’s growing music scene: presenting over 60 unique live acts across 8 different venues, and distributing more than $4,000 to performers in the greater Bay Area.

More info can be found at https://sjcomeup.com/

Listen to the Episode here:

Adam Mendoza
Adam Mendoza is a freelance writer for national and local publications. Originally from Los Angeles CA, he studied Journalism at San Jose State from 1982-1986.

Adam’s career has taken him from promotional products and merchandising professional to managing retail operations in Hawaii for nearly 10 years.

Over the past few years Adam has been a staunch advocate for promoting student achievement in education and training for the inbound college experience. Recently, he has been working with educators and recruitment professionals featuring high achieving youth in lower economic and at risk areas in a positive and empowering light through various media platforms.

His work with Inspire Higher and College Declaration Days has led him down a path seeking stories of inspiration and hope, determination and achievement.

Adam also lends his talents to Ad copy-writing, and is a Vocalist performing with various acts in the San Jose Bay Area, as well as a Radio Voice Over Talent. He also finds time to work at Trader Joe’s, an environment he really believes in. He especially enjoys lending his customer service experience and mentoring talents with his fellow crewmembers in Los Gatos CA.

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