Today on The Bay Area Beat we have a conversation with Joey “Jam” Flores as we talk about the rich history of Lowrider Magazine, which was originally started in San Jose. Joey’s Uncle Sonny Madrid launched the publication in 1977 that celebrated the urban lifestyle, culture and music of the lowrider community. We talk about the rich history of urban culture and how today Joey keeps the vibrations going with his tribute band Cisco Kid, which celebrates the music of WAR and serves as an integral musical ingredient to that lifestyle.

 

 

 

 

 

Adam Mendoza
Adam Mendoza is a freelance writer for national and local publications. Originally from Los Angeles CA, he studied Journalism at San Jose State from 1982-1986.

Adam’s career has taken him from promotional products and merchandising professional to managing retail operations in Hawaii for nearly 10 years.

Over the past few years Adam has been a staunch advocate for promoting student achievement in education and training for the inbound college experience. Recently, he has been working with educators and recruitment professionals featuring high achieving youth in lower economic and at risk areas in a positive and empowering light through various media platforms.

His work with Inspire Higher and College Declaration Days has led him down a path seeking stories of inspiration and hope, determination and achievement.

Adam also lends his talents to Ad copy-writing, and is a Vocalist performing with various acts in the San Jose Bay Area, as well as a Radio Voice Over Talent. He also finds time to work at Trader Joe’s, an environment he really believes in. He especially enjoys lending his customer service experience and mentoring talents with his fellow crewmembers in Los Gatos CA.

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